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UK Crypto Promotions Laws Hoped to be in Place by Late 2023

Consensus 2023 Logo

Christy Goldsmith Romero

Commissioner

U.S. Commodity Futures Trading Commission

Explore the policy fallout from the 2022 market crash, the advance of CBDCs and more.

Consensus 2023 Logo

Christy Goldsmith Romero

Commissioner

U.S. Commodity Futures Trading Commission

Consensus 2023 Logo

Explore the policy fallout from the 2022 market crash, the advance of CBDCs and more.

CoinDesk - Unknown

Camomile Shumba is a CoinDesk regulatory reporter based in the UK. She previously worked as an intern for Business Insider and Bloomberg News. She does not currently hold value in any digital currencies or projects.

Consensus 2023 Logo

Christy Goldsmith Romero

Commissioner

U.S. Commodity Futures Trading Commission

Explore the policy fallout from the 2022 market crash, the advance of CBDCs and more.

Consensus 2023 Logo

Christy Goldsmith Romero

Commissioner

U.S. Commodity Futures Trading Commission

Consensus 2023 Logo

Explore the policy fallout from the 2022 market crash, the advance of CBDCs and more.

Crypto promotion legislation is on track to be in force by late this year, the U.K. Treasury said in a tweet on Tuesday.

A draft of the Financial Services and Markets Act amendment was published on Monday. It will enable the Financial Conduct Authority (FCA) to regulate crypto firms under the existing promotions law set out in the Financial Services and Markets Act (FSMA).

The rules are aimed at allowing the U.K. government to try and safeguard consumers from “misleading crypto asset promotions,” the Treasury said in a tweet.

The legislation also includes a limited time exemption for crypto companies that will allow those that are registered with the FCA the opportunity to approve their own ads as opposed to relying on others to do so. Some companies are authorized companies under FSMA, so can approve their own ads, but crypto companies do not fall under that umbrella.

An accompanying document to this measure estimated that if third parties were approving crypto ads, it would cost firms between £5,000 to £15,000 ($6,168 to $18,504) to win acceptance depending on the “complexity of materials.”

The Financial Services and Markets Act amendment will soon be discussed in Parliament.

Jack Schickler contributed to reporting.

Edited by Stephen Alpher.

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CoinDesk - Unknown

Camomile Shumba is a CoinDesk regulatory reporter based in the UK. She previously worked as an intern for Business Insider and Bloomberg News. She does not currently hold value in any digital currencies or projects.


Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.


CoinDesk - Unknown

Camomile Shumba is a CoinDesk regulatory reporter based in the UK. She previously worked as an intern for Business Insider and Bloomberg News. She does not currently hold value in any digital currencies or projects.

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