Straith Schreder: The Future of Content Is Collaborative

That is the challenge that we’re navigating right now, too. I think that for as much opportunity as Web2 media offers creators, brand and [intellectual property], there are still very real challenges around the cost of viewership, awareness and marketing in these spaces. And I think that there are onboarding challenges to Web3, too, but I also think that there are clear and increasingly proven strategies around how this technology can work to engage audiences and build audiences and begin to build really durable and valuable relationships between artists and fans. As focus continues to be placed on technology and the infrastructure itself, I think that we’ll begin to see even more brand adoption of Web3 platforms.