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Gucci and Yuga Labs Are Bringing High Fashion to the Otherside

Consensus 2023 Logo

Yat Siu

Co-Founder and Executive Chairman

Animoca Brands

Where is Web3 headed? Take a look to the future with this pioneering investor in the metaverse and NFTs.

Consensus 2023 Logo

Yat Siu

Co-Founder and Executive Chairman

Animoca Brands

Consensus 2023 Logo

Where is Web3 headed? Take a look to the future with this pioneering investor in the metaverse and NFTs.

CoinDesk - Unknown

Cam Thompson is a news reporter at CoinDesk.

Consensus 2023 Logo

Yat Siu

Co-Founder and Executive Chairman

Animoca Brands

Where is Web3 headed? Take a look to the future with this pioneering investor in the metaverse and NFTs.

Consensus 2023 Logo

Yat Siu

Co-Founder and Executive Chairman

Animoca Brands

Consensus 2023 Logo

Where is Web3 headed? Take a look to the future with this pioneering investor in the metaverse and NFTs.

Fashion company Gucci said Monday that it’s working with non-fungible token (NFT) giant Yuga Labs to bring luxury digital fashion into the metaverse.

According to a report from Business of Fashion, Gucci and Yuga Labs have penned a multi-year partnership to collaborate within its Otherside metaverse and its 10KTF collection, with a goal of exploring the parallels between Web3 fashion and entertainment.

“Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital,” Gucci said in a tweet sharing the news.

The news follows Yuga Lab’s second trip to The Otherside, a gamified experience that brings together the company’s hoard of projects including Bored Apes, CryptoPunks and Meebits.

Gucci and Yuga Labs previously teamed up to collaborate on the Gucci Grail collection, utilizing 10KTF creator Wagmi-San’s designs for the collection.

Gucci has previously taken steps into Web3, In February 2022, the company purchased an undisclosed amount of land in metaverse game The Sandbox to experiment with plans to host virtual experiences. In June, Gucci purchased $25,000 worth of NFT marketplace SuperRare’s native tokens to participate in the DAO and open a digital art vault.

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CoinDesk - Unknown

Cam Thompson is a news reporter at CoinDesk.


Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.


CoinDesk - Unknown

Cam Thompson is a news reporter at CoinDesk.

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