Popular subscription sports broadcaster and streaming service FloSports has announced a multi-year technical partnership with the Tezos blockchain.
In a press release shared with CryptoPotato, the company noted that the collaboration will be the first for Tezos and is scheduled to run through 2024.
As part of the deal, Tezos will become the Title Sponsor for FloSports’ popular owned-and-operated grappling event series, Tezos Who’s Number One (WNO), and other select high-profile motorsports racing series that will be announced later. The blockchain project will also become the Presenting Sponsor for other grappling, wrestling, and motorsports events on FloSports for the next two years.
The partnership will see the Tezos brand being integrated into every aspect of the WNO brand. These include logo integration, co-branded marketing materials, in-stream graphic packages such as commercials, ads, and many more.
Additionally, FloSports intends to leverage the current NFT mania to launch its first-ever digital collectible NFTs built on the Tezos network. The NFT collection will offer several exciting and unique sports fan experiences to fans, featuring live-streamed sporting events across multiple categories, athletes, and memorabilia.
Speaking on the partnership, Jason Ford, senior vice president of Integrated Partnerships at FloSports, said:
“We’re excited about this partnership and introducing entirely new audiences to the Tezos blockchain experience. Tezos will help demonstrate to our subscribers the benefits of blockchain technology while also helping us deliver unique and unforgettable fan experiences that will further strengthen our relationship with fans of our wide range of sports.”
FloSports noted that it selected Tezos as its official blockchain partner because of its energy-efficient network, operating with minimal energy consumption and a negligible carbon footprint.
Commenting on the partnership with FloSports, Edward Adlard, Head of Business Development and Adoption at Tezos, said:
“Now more than ever, people are embracing blockchain technology as a powerful tool, and Tezos’ energy-efficient design and ability to upgrade sets it apart from the rest. I am delighted to see FloSports join a rapidly growing list of brands that are using Tezos to revolutionize their industries; from gaming and art to grappling, wrestling and racing!”
