eToro cuts crypto costs to support mass adoption

eToro, the global investment platform with over ten million registered users, has announced a significant cut in spreads on cryptoassets as part of its ongoing efforts to increase awareness of the potential of crypto and blockchain more broadly. This move to cut the costs of investing in crypto will help to make it more accessible for retail investors.

With immediate effect, spreads on all cryptoassets on the eToro platform have been trimmed with the spreads on many assets, including bitcoin, cut by more than half. This move means that clients will keep more of their gains.

Yoni Assia, Co-founder and CEO of eToro commented: “We’re committed to supporting the mass adoption of crypto. We want to make it as simple and accessible as possible for investors to buy, sell or hold crypto. Cutting costs so clients keep more of their gains is one part of this.

“We are also committed to raising awareness among investors of the potential offered by crypto and the blockchain technology that underpins it. This includes sponsorship, advertising, speaking at events and producing educational material.  Yes, crypto is highly volatile and not appropriate for all investors, but we also believe that for many it can have a role to play as part of a diversified long-term portfolio.”

Efforts to raise awareness of crypto include eToro’s sponsorship of seven Premier League football clubs in a deal paid with bitcoin, sponsorship of German football team Eintracht Frankfurt, and partnering with French tennis player and eToro user Gaelle Monfils.

Yoni Assia said: “Over and over again we see headlines announcing the end of crypto, yet in reality we continue to see interest in and demand for these assets. The huge price rally at the end of 2017 brought crypto to the attention of the masses and thrust these infant tech companies into the spotlight. Since then prices have stabilised and the crypto industry has had the chance to catch its breath. It has used this opportunity to engage with and educate regulators and participants across traditional finance services as to the opportunities offered by crypto and blockchain more broadly. At eToro, we welcome appropriate regulation for crypto and believe that it will accelerate mass adoption.

“Crypto is here to stay. We believe that in the future all assets will be tokenised and that crypto is just the first step on this journey.”

eToro is a regulated multi-asset investment platform that has been offering investors access to cryptoassets since 2014. The platform now offers 12 cryptoassets (Bitcoin, Ethereum, Bitcoin Cash, XRP, Litecoin, Ethereum Classic, Dash, Stellar, NEO, EOS, Cardano and IOTA) as well as crypto/crypto pairs and crypto/fiat pairs. eToro acts as a bridge between the old world of investing and the new, helping investors navigate and benefit from the transition of assets to the blockchain. eToro is the only place where investors can hold traditional assets such as stocks or commodities alongside ‘new’ assets such as bitcoin.

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