Ethereum-based domain names go mainstream with Cloudflare integration

Unstoppable Domains, an Ethereum-based project that allows users to create “.crypto” website URLs, has been integrated into Cloudflare’s Distributed Web Resolver. Following the integration, users will be able to access Unstoppable Domains’ blockchain addresses from any browser.

Previously, websites created under Unstoppable Domains’ .crypto extension were only accessible via browsers that had already opted to include access to them. Through Cloudflare’s use of DNS over HTTPS, all web browsers connected to the internet will now be able to access .crypto sites.

Whereas traditional domain name providers subject users to yearly renewal fees and control masses of websites via centralized data centers, blockchain-based domains remain completely within the user’s control. Common threats that come with running a traditional website — such as privacy breaches, arbitrary censorship and phishing attempts — are all irrelevant on a blockchain-based domain service.

Matthew Gould, CEO of Unstoppable Domains, referenced the now commonplace occurrence of internet data breaches, and the ever-invasive encroachment of Big Tech’s monopoly on the web, as the project’s raison d’etre. Gould said:

“In a time when data breaches have become commonplace, while privacy and ownership over an individual’s own digital assets is paramount, centralized control has been called into question by many forward-thinking people and companies. This new system is different. It puts the control back where it should be, back in the hands of the user.”

Backed by venture capitalist Tim Draper, Unstoppable Domains launched in 2018 and has secured millions of dollars in funding to date. Almost half a million domain names have reportedly been created through Unstoppable Domains thus far.