Digital Finance Firm SoFi Hands Its Crypto Business to Blockchain.com

• SoFi is handing its crypto customers to Blockchain.com, a move possibly tied to SoFi’s decision to become a bank.

• In an interview, Blockchain.com President Lane Kassleman said the partnership equates to hundreds of thousands of users and hundreds of millions of dollars.

SoFi Technologies (SOFI), an online bank and financial-services company, is exiting the cryptocurrency business, telling customers they can transfer their digital assets to Blockchain.com’s platform or liquidate them.

The closure takes effect on Dec. 19, according to an email it sent customers Wednesday.

SoFi’s transition away from directly offering crypto services may be tied to its decision to become a bank holding company. The U.S. Federal Reserve, as part of that approval, told the company that its crypto activities were not permissible under banking rules, though it would be allowed to continue them for two years, with the possibility of extensions, according to a regulatory filing. (Bloomberg reported on SoFi’s decision to close and the link to banking regulation earlier Wednesday.)

Blockchain.com President Lane Kassleman said SoFi still wants to offer crypto services to its customers, hence the Blockchain.com partnership.

“So you’ll still be able to link out to crypto products from the SoFi app,” Kassleman said in an interview on Wednesday. “You just won’t be able to access them within the SoFi domain. This is not dissimilar to how they offer insurance products, for example.”

Kassleman said the partnership equates to hundreds of thousands of users and hundreds of millions of dollars. “It’s also not something that happened overnight. You can imagine the complexity of moving over all these users and so this partnership has been in preparation for over a year,” he said.

Crypto has been a smart part of SoFi’s business, with digital assets held totaling $139.4 million as of Sept. 30, according to a regulatory filing.

The migration to Blockchain.com’s wallets will be facilitated for users in some U.S. states by crypto-focused broker-dealer Bakkt (BKKT), with which Blockchain.com has an agreement, Blockchain.com said in a blog post.