skip to Main Content
bitcoin
Bitcoin (BTC) $ 97,995.26 1.24%
ethereum
Ethereum (ETH) $ 3,431.72 4.43%
tether
Tether (USDT) $ 1.00 0.06%
solana
Solana (SOL) $ 256.81 1.41%
bnb
BNB (BNB) $ 658.93 5.76%
xrp
XRP (XRP) $ 1.49 4.33%
dogecoin
Dogecoin (DOGE) $ 0.43148 7.08%
usd-coin
USDC (USDC) $ 1.00 0.08%
cardano
Cardano (ADA) $ 1.06 9.58%
staked-ether
Lido Staked Ether (STETH) $ 3,429.76 4.31%

Crypto Exchange Bitget Seals ‘Multi-Million Dollar’ Deal with La Liga

  • Bitget has sealed a “multi-million dollar deal” with La Liga for a period of two years.

  • Bitget’s partnership with Lionel Messi is ending later this year.

  • Most Influential 2023: The People Who Defined the Year in Crypto

    07:58

    Most Influential 2023: The People Who Defined the Year in Crypto

  • The 'Real Question' About Sam Bankman-Fried's Trial is What Happens Next: Kevin O'Leary

    00:36

    The ‘Real Question’ About Sam Bankman-Fried’s Trial is What Happens Next: Kevin O’Leary

  • How Decentralization Cultivates Community

    05:08

    How Decentralization Cultivates Community

  • How Decentralized Threads Build Web3

    05:40

    How Decentralized Threads Build Web3

  • SINGAPORE –– Crypto exchange Bitget has sealed a partnership with La Liga, Spanish football’s premier football league, as its official crypto crypto partner, Gracy Chen, Bitget CEO told CoinDesk in an interview on Thursday at the sidelines of the Token2049 conference.

    The “multi-million dollar” deal may impact the renewal of Bitget’s partnership with football superstar and world cup winning captain with Argentina, Lionel Messi, which is ending later this year.

    “We still haven’t decided” how the partnership with Lionel Messi will evolve but the La Liga deal is “slightly cheaper” and “gives us a lot more freedom and more deeper collaborations” because now we can invite “some of the star footballers to join our events” including Kylian Mbappé.

    The partnership is limited to Eastern and South East Asia, as well as LATAM regions for two years.

    “Over the last decade, digitalization and innovation have been among La Liga’s priorities,” said Javier Tebas, President of La Liga in an announcement. “Last season, we made this a priority under the umbrella of our New Era, which put the emphasis on technology: we want to be pioneers and we are committed to it,.”

    The development comes in the same week that Bitget, along with Web3 investor Foresight Ventures increased their exposure to The Open Network (TON) by $30 million through a deal with a number of unnamed whales of the TON ecosystem.

    Chen also touted the exchange surpassing 45 million users worldwide earlier this week. “Even with the Telegram founder being arrested in Paris, the TON foundation is not losing the momentum. We are very bullish.”

    Edited by Parikshit Mishra.

    Disclosure

    Please note that our

    privacy policy,

    terms of use,

    cookies,

    and

    do not sell my personal information

    has been updated

    .

    CoinDesk is an

    award-winning

    media outlet that covers the cryptocurrency industry. Its journalists abide by a

    strict set of editorial policies.

    In November 2023

    , CoinDesk was acquired

    by the Bullish group, owner of

    Bullish,

    a regulated, digital assets exchange. The Bullish group is majority-owned by

    Block.one; both companies have

    interests

    in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin.

    CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Amitoj Singh
    Loading data ...
    Comparison
    View chart compare
    View table compare
    Back To Top