Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers

The Crypto.com exchange announced the airdrop of its “The Moment of Truth” nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial. Those who found and scanned a hidden QR code that appeared 10 seconds into a conversation between present-day James and his apprehensive teenage self could enter to win a limited edition NFT. The collection consists of instant snapshots of behind-the-scenes moments from the making of the Big Game spot.

— Crypto.com (@cryptocom) March 9, 2022

“Sleuths” who scanned a QR code that appeared on-screen for a split second followed it to a “secret” webpage and had the chance to sign up for the Crypto.com NFT platform until the Friday after the ame. Lucky fans will be airdropped one of 5,550 total NFTs for free; the drop is made up of 15 NFTs that come in three tiers with varying editions.

Crypto.com partnered with LeBron James and the LeBron James Family Foundation, or LJFF, to collaborate on educational and vocational opportunities focused on Web3. According to a statement, the partnership will give students and families in LeBron James’ hometown of Akron, Ohio access to tools and resources to learn about blockchain technology and potential career paths in crypto.

“I want to ensure that communities like the one I come from are not left behind,” said James, adding that him and Crypto.com are “aligned on the need to educate and support my community with the information and tools they need for inclusion.”

The airdropped NFTs are not for sale by Crypto.com. Five percent of any NFT re-sales, whether on the Crypto.com NFT platform or other secondary exchange, will go to the LeBron James Family Foundation as royalties.

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LeBron James is part of Crypto.com’s long roster of celebrity partners that includes Matt Damon, whose commercial has been subject to criticism. The exchange also recently partnered with the LA-based women’s sports team, the Angel City Football Club.