MIAMI BEACH, Florida – The Bitcoin-focused payments firm Strike is expanding its app to more than 65 countries from the current base of the U.S., El Salvador and Argentina.
Strike CEO Jack Mallers made the announcement on Friday at the Bitcoin 2023 conference in Miami Beach, Florida.
The Strike app uses Bitcoin and Lightning – a secondary network for cheaper and faster bitcoin transactions – to offer global payment and remittance services. The app now sports a brand new user interface and also gives users the ability to hold funds in bitcoin (BTC) and tether (USDT).
Strike says the expansion will increase its total addressable market to almost 3 billion people.
“Our end goal is to address the 7 to 8 billion people in every single country,” said Manuela Rios, Strike’s vice president of product, in an interview with CoinDesk.
Rios says the app’s new user interface will feature a seamless onboarding experience, something she said the company has been working on for years.
“If you are in the United States the apps are gorgeous; there’s a really high bar for design,” Rios explained. “Unfortunately that’s not the case when you download apps abroad.”
Edited by Bradley Keoun.
