AC Milan fans to use blockchain tokens to vote on soccer club motto

Italian football giant AC Milan has just launched its own fan token, enabling fans to vote on a club motto for the season.

According to a Feb. 11 announcement, the club’s ACM fan token is now live on fan engagement Socios.com, which allows fans to purchase the token which gives access to club polls, VIP rewards, super-fan recognition, games and chat forums. The token debuted trading at $6.68.

In partnership with blockchain firm Chiliz, AC Milan is debuting the ACM token with a team motto poll that will see ACM holders create and vote on a motto to inspire players for the rest of the 2020–2021 Serie A playing season. The winning motto will be placed inside the first-team dressing room at the San Siro stadium.

Scheduled for the next week, the poll is designed to provide over 500 million AC Milan fans around the world with an opportunity to support their favorite football stars.

AC Milan officially announced its plans to launch the ACM fan token on Chiliz in January 2021 in a move to reach the club fans amid the ongoing COVID-19 restrictions.

Prior to helping AC Milan in launching their fan token, Chiliz and Socios launched a number of tokens for multiple sport clubs and organizations including FC Barcelona, Juventus and Paris Saint-Germain. Barcelona fans used the tokens to vote on the placement of a fan-designed artwork in the team dressing room, while Juventus fans had a chance to choose the club’s new celebration song.